diff --git a/pyghmi/ipmi/command.py b/pyghmi/ipmi/command.py
index 34fb358f..704556ad 100644
--- a/pyghmi/ipmi/command.py
+++ b/pyghmi/ipmi/command.py
@@ -438,6 +438,12 @@ class Command(object):
         :param duration: Set if wanting to request turn on for a duration
                          rather than indefinitely on
         """
+        self.oem_init()
+        try:
+            self._oem.set_identify(on, duration)
+            return
+        except exc.UnsupportedFunctionality:
+            pass
         if duration is not None:
             duration = int(duration)
             if duration > 255:
diff --git a/pyghmi/ipmi/oem/generic.py b/pyghmi/ipmi/oem/generic.py
index 3cf5d2cc..c5387bde 100644
--- a/pyghmi/ipmi/oem/generic.py
+++ b/pyghmi/ipmi/oem/generic.py
@@ -233,6 +233,14 @@ class OEMHandler(object):
     def attach_remote_media(self, imagename, username, password):
         raise exc.UnsupportedFunctionality()
 
+    def set_identify(self, on, duration):
+        """Provide an OEM override for set_identify
+
+        Some systems may require an override for set identify.
+
+        """
+        raise exc.UnsupportedFunctionality()
+
     def set_alert_ipv6_destination(self, ip, destination, channel):
         """Set an IPv6 alert destination
 
diff --git a/pyghmi/ipmi/oem/lenovo/handler.py b/pyghmi/ipmi/oem/lenovo/handler.py
index 6ef003cb..2e595e87 100755
--- a/pyghmi/ipmi/oem/lenovo/handler.py
+++ b/pyghmi/ipmi/oem/lenovo/handler.py
@@ -275,6 +275,12 @@ class OEMHandler(generic.OEMHandler):
         return (self.oemid['manufacturer_id'], self.oemid['device_id'],
                 self.oemid['product_id']) in fpc_ids
 
+    @property
+    def is_sd350(self):
+        return (19046, 32, 13616) == (self.oemid['manufacturer_id'],
+                                      self.oemid['device_id'],
+                                      self.oemid['product_id'])
+
     @property
     def has_tsm(self):
         """True if this particular server have a TSM based service processor
@@ -396,6 +402,12 @@ class OEMHandler(generic.OEMHandler):
                                         led_status_default)
                 yield (name, {'status': status})
 
+    def set_identify(self, on, duration):
+        if on and not duration and self.is_sd350:
+            self.ipmicmd.xraw_command(netfn=0x3a, command=6, data=(1, 1))
+        else:
+            raise pygexc.UnsupportedFunctionality()
+
     def process_fru(self, fru):
         if fru is None:
             return fru