diff --git a/confluent_osdeploy/esxi7/profiles/hypervisor/profile.yaml b/confluent_osdeploy/esxi7/profiles/hypervisor/profile.yaml
index dc0d1a33..b9c84687 100644
--- a/confluent_osdeploy/esxi7/profiles/hypervisor/profile.yaml
+++ b/confluent_osdeploy/esxi7/profiles/hypervisor/profile.yaml
@@ -1,3 +1,3 @@
-label: Confluent installation of VMware ESXi %%VERSION%% Hypervisor
+label: VMware ESXi %%VERSION%% Hypervisor
 ostype: esxi
 kernelargs: runweasel
diff --git a/confluent_server/confluent/osimage.py b/confluent_server/confluent/osimage.py
index 387922fa..8b9101ec 100644
--- a/confluent_server/confluent/osimage.py
+++ b/confluent_server/confluent/osimage.py
@@ -91,10 +91,13 @@ def update_boot_esxi(profiledir, profile, label):
     newbootcfg = ''
     efibootcfg = ''
     filesneeded = []
+    localabel = label
+    if 'installation of' not in localabel:
+        localabel = 'Confluent installation of {}'.format(localabel)
     for cfgline in bootcfg:
         if cfgline.startswith('title='):
-            newbootcfg += 'title={0}\n'.format(label)
-            efibootcfg += 'title={0}\n'.format(label)
+            newbootcfg += 'title={0}\n'.format(localabel)
+            efibootcfg += 'title={0}\n'.format(localabel)
         elif cfgline.startswith('kernelopt='):
             newbootcfg += 'kernelopt={0}\n'.format(kernelargs)
             efibootcfg += 'kernelopt={0}\n'.format(kernelargs)